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personalize

US /ˈpɝsənəˌlaɪz/

verb Advanced · C1 Mua hàng & vận chuyển

Definition

to design or tailor something to meet someone's individual requirements or tastes

Frequent in digital marketing, bespoke customer experiences, and CRM systems.

Examples

You can personalize the gift box with your name and a message.

Synonyms

  • customizeto modify something to suit a particular individual or task
  • individualizeto make something distinctively personal
  • tailorto adapt or make something suited to a particular person or purpose

Collocations

  • Easy personalize a gift card
    to add a custom name or handwritten greeting to a token
  • Medium personalize customer marketing emails
    tailoring electronic promotional messages to buyer preferences
  • Hard personalize patient therapeutic regimens
    customizing medical treatment protocols to an individual's biology
  • Very Hard hyper-personalize algorithmic recommendation feeds
    tailoring content suggestions precisely to user behavioral telemetry

Learner's English edition · Curated definitions for TOEIC learners.