concept

Definition

Examples

The designer presented a new concept for the company's next advertising campaign.

Word Family

Synonyms

• ideathe content of cognition; the main thing you are thinking about
• notiona vague idea in which some confidence is placed
• theorya well-substantiated explanation of some aspect of the natural world; an organized system of accepted knowledge that applies in a variety of circumstances to explain a specific set of phenomena

Collocations

• Easy grasp a simple elementary science concept
  to grasp a simple elementary science concept, meaning to hold firmly
• Medium develop an innovative consumer product design concept
  to create, expand, or improve regarding an innovative consumer product design concept
• Hard rigorous proof of concept technical viability testing
  describing rigorous proof of concept technical viability testing (rigidly accurate; allowing no deviation from a standard)
• Very Hard elusive metaphysical concept defying definitive linguistic formulation
  describing elusive metaphysical concept defying definitive linguistic formulation (difficult to describe)